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Redefining Failure as Feedback for Success: Why failing is important

Most of us have this negative reaction when we hear about failure. 

It’s viewed as this bad thing that we need to avoid. The dreaded F Word!

What a lot of us don’t realize or ignore is that failure is just a part of the process as your work your way to success. 

Most successful people will tell you. In order to succeed or reach a goal or dream you will have to fail forward. 

The more we can define this F-word as FEEDBACK instead of FAILURE the faster we can reach our goals. 

Think about it. We set a goal, or we have a dream. We then take the next step and that is we decide how we will move forward to reach this goal. (The first step) 

We then take the step. Sometimes it works out, sometimes it doesn’t. Most of the time it's a little of both. 

What happens next is the most important part of being successful. 

  • Do you say to yourself, well that didn’t work, guess I’m not cut out for this and then go back to whatever you’ve been doing before this goal. 


  • You say to yourself, well that didn’t work out as planned. What do I need to do differently or better? How do I need to shift my actions to move forward?  


You look at the FEEDBACK that you got from your action and then you keep moving forward with this new valuable knowledge. 

This is why it’s so important to redefine failure as just a part of the process to success and accept it as the feedback that you actually need. 

Move through any fear we might have and keep your eye on the goal or dream and just keep failing as many times as possible. 

I mean, you do want to use the feedback you get and move forward accordingly. You don’t want to blow off the feedback. 

Another thing you might need to do is ask for help. You might not know what the feedback means, or you might not know how to use it. You might need guidance from someone who has experience with what you're trying to do. 

Most likely this will happen. Most of us, including the most successful people in the world, need help at some point. 

Also, I would say that some of the most successful people won’t wait until they need help. They already have guidance, a coach, or someone with experience in the field they are working in so that they can move forward as fast as possible and handle all the feedback quickly.

So, as we move forward in this year. As you set new goals and have some big audacious dreams.

I want you to make the decision to fail as much as possible and treat the feedback you receive as the valuable key to all your success and don’t be afraid to ask for help.

Be sure to get on the email list HERE so you don’t miss out on the SASC VIP Blog and the SASC Podcast each week. 

Lots of love and care,


Xo, T



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