Every Monday, lately, I wake up with a plan.
What I want to get done. What I need to do. And those few things I have to do.
I start off pretty intentional, and I usually don’t have trouble getting stuff done. But lately, there’s this overall feeling of: Does any of this shit actually matter?
Especially when it comes to marketing.
So I lose my momentum. Then I find myself being inconsistent, especially with social media.
Then I ask myself: How do I expect anyone to find me and see the things I’m writing and recording?
That’s when I get back into it, but with a lot of resistance.
I also notice this same reluctance to act like everything is normal in the world.
Because it is NOT.
No one wants to do the mundane work we’ve been led to do. Or should I say forced to do.
We all have to eat, and even that’s getting challenging for so many reasons.
But also because so much of it seems irrelevant. Almost stupid.
For example: a marketing job, figuring out how to get people to buy more stuff we don’t n...