The Big “Does Any of This Matter?” And What We Do Next

Every Monday, lately, I wake up with a plan.
What I want to get done. What I need to do. And those few things I have to do.
I start off pretty intentional, and I usually don’t have trouble getting stuff done. But lately, there’s this overall feeling of: Does any of this shit actually matter?

Especially when it comes to marketing.
So I lose my momentum. Then I find myself being inconsistent, especially with social media.
Then I ask myself: How do I expect anyone to find me and see the things I’m writing and recording?
That’s when I get back into it, but with a lot of resistance.

I also notice this same reluctance to act like everything is normal in the world.
Because it is NOT.

No one wants to do the mundane work we’ve been led to do. Or should I say forced to do.
We all have to eat, and even that’s getting challenging for so many reasons.
But also because so much of it seems irrelevant. Almost stupid.

For example: a marketing job, figuring out how to get people to buy more stuff we don’t need.
Sometimes we do need it, sure. But it feels stupid when most people can barely afford food, or to just exist and stay healthy.

I convince myself that the work I do helps people. And I think it does. That’s what keeps me going.
But for some people? They might not have that.

Imagine working for a health insurance company, figuring out how you can refuse to pay more claims.
The exact service people are paying the company for.
I would not be able to go on.

So why are so many of us feeling this collectively?
I think it has a lot to do with so much corruption being exposed all at once.
You start to question the systems we’ve been living in most of our lives.
There are other things that contribute, but that one thing? That’s a big reason.

A lot of people are realizing, all at once, that the people they work for don’t give a flying fuck about any of us.
And at any moment, they’ll get rid of you, after you’ve devoted 75–80% of your life and time to them.
Pretty fucked up, right?

So what can we do to feel better?

Well, we have to work. Because like I said, we gotta eat.
But all of us, collectively, should give the minimum.
Do NOT go the extra mile thinking you won’t get fired or you’ll get a promotion.
I think they call this quiet quitting.
I call it matching their energy.

Next: figure out what you want to do.
I don’t necessarily mean for work. I mean, what makes you happy?

• Is it spending more time with family? Then ask yourself: Can I work from home? Or work part-time?

• Is it spending time outside or traveling? Then start traveling. Get a remote job and travel while you work. Or start housesitting all over the world.

• Do you love art like me? Then just start making art in your free time.

The short, simple answer is: Be intentional with the way you spend your time.
Be very intentional.

Something I do with some of my mentoring clients is what I call a time audit.
I have them journal how they spend every moment of their day for a week.
Then we dissect it together. Most of the time, we can free up 3–4 hours in the week.
Then they can take that time and be very intentional with how they spend it.
With family. Resting. In nature. Creating. Whatever is important to them.

Time is one of our most treasured assets.
Do not give it away so easily.

Maybe this is what we’re all collectively realizing.
I can say for myself, I’m pissed that I’m only realizing this recently. Probably since my forties. At least from that point forward I can be more intentional.

We are programmed to believe it’s normal to work a job we don’t always enjoy for the majority of our lives.
To have strangers raise our kids. To live separate from family, scattered miles apart.
All to make a few men very, very wealthy.

This is the biggest scam in history, as far as I’m concerned.
I decided to start opting out a long time ago, and get better at it as time passes.
I live somewhat unconventionally. I didn’t talk about it much because people judge.
Now? I just don’t care what people think. So I’ll be sharing more and more.

It’s also becoming easier to share because it’s more accepted to be a little fringy. 😉

My biggest goal right now is:
How do I retire completely but still live in this capitalist hellscape system without a retirement?

Tough one, right?

But I know I will do it.
I hope you come along for the ride.

I’ll be writing more about it here and talking about it on the podcast.
I’ll also be interviewing people living this way, whether they always lived unconventionally or they’re transitioning over like me.

I’m excited about this new adventure.
I can’t wait to learn all the ways to be successful and happy in a non-traditional, fringy way.

I hope you do come along for the ride, and are inspired to live unconventionally too.

Let’s go to the wild, fun, and free side together.

XO, T